A great website only works if people can find it. SEO (search engine optimization) is the work of making sure Google understands what you do, where you do it, and why you're a good choice. As Creative Marketing Director at Keating Dental Lab, I handled SEO alongside the website, Google Ads, and content, so I treat it as part of the whole marketing picture, not a separate box to check.
What's included
- SEO audit. A clear look at what's helping and hurting your rankings today, with a prioritized list of fixes.
- Keyword research. Finding the searches your customers actually use, including local ones like "near me" and city-specific terms.
- On-page SEO. Page titles, descriptions, headings, internal links, and copy that match what people search for.
- Technical SEO. Site speed, mobile usability, redirects, sitemaps, structured data, and Google Search Console.
- Local SEO. Setting up and optimizing your Google Business Profile and keeping your business details consistent across the web.
- Content that ranks. Helpful service pages and blog posts that answer real customer questions.
SEO in the age of AI search
More people now get answers from AI tools and Google's AI Overviews before they ever click a link. The fundamentals matter more than ever: clear, trustworthy content, a well-structured site, and consistent information about your business everywhere it appears. I build with both traditional search and AI answers in mind, and I use AI workflows to keep content moving without losing quality.
SEO works best with a solid website
If your site is slow, confusing, or hard to use on a phone, rankings are an uphill battle. When the site itself is the problem, I can fix that too through web design and development.
Common questions
How long does SEO take to work?
SEO is a long game. Quick technical fixes can help within weeks, but meaningful ranking gains usually take a few months of steady work. Anyone promising page one overnight is guessing.
Do I need local SEO?
If your customers are nearby, yes. Local SEO is how you show up in Google Maps and "near me" searches, and a complete Google Business Profile is one of the highest-impact, lowest-cost steps a local business can take.
Can you do SEO on a website you didn't build?
Yes. I can audit and improve most websites, including WordPress, Squarespace, Wix, and Shopify sites. If the platform itself is holding you back, I'll tell you honestly.
How will I know it's working?
I set up Google Search Console and analytics so you can see which searches bring people to your site, and I'll walk you through the numbers in plain English.
Curious how your site stacks up? Get in touch for a free website review.